1. Introduction
Autelier (“we”, “our”, “us”) is committed to protecting the privacy of every individual who engages with our brand. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or communicate with us.
We take our responsibilities under applicable data protection legislation seriously, including:
- UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data
- UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where we process personal data of individuals in the United Kingdom
- EU General Data Protection Regulation (EU GDPR), where we process personal data of individuals in the European Economic Area
2. Data Controller
The data controller responsible for your personal data is Autelier Lifestyle Motor Vehicle Trading – FZCO, registered in the IFZA Free Zone, United Arab Emirates, and operating as Autelier.
We do not currently have an appointed representative in the United Kingdom or European Union. If this changes, this policy will be updated accordingly.
For any questions regarding this policy or your personal data, please contact us at:
Email: privacy@autelier.com
3. Information We Collect
When you engage with Autelier, we may collect the following personal data:
Information you provide directly:
- Full name
- Email address
- Telephone number
- Any additional information you choose to share through correspondence or enquiry forms
Information collected automatically:
- IP address and approximate location
- Browser type and device information
- Pages visited, time spent on site and navigation patterns
- Referral source
For details on cookies and similar tracking technologies, please refer to our Cookie Policy.
4. How We Use Your Information
We process your personal data for the following purposes:
| Purpose | Legal basis |
|---|---|
| To respond to your enquiries and correspondence | Legitimate interest |
| To provide information about our vehicles and commissioning process | Legitimate interest |
| To manage and progress vehicle commissions | Performance of a contract |
| To send marketing communications (where you have opted in) | Consent |
| To analyse website usage and improve our online experience | Legitimate interest |
| To comply with legal and regulatory obligations | Legal obligation |
We will never sell your personal data to third parties.
5. Marketing Communications
Where you have given your consent, we may contact you with information about Autelier, including new commissions, events and brand updates.
You may withdraw your consent at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us at privacy@autelier.com
Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.
6. Sharing Your Information
We do not sell, rent or trade your personal data. We may share your information with the following categories of third parties, solely to support the purposes outlined in this policy:
- Marketing and analytics platforms — such as Google and Meta — to measure website performance and deliver relevant advertising
- Professional advisors — including legal, accounting or insurance professionals, where necessary
- Regulatory or law enforcement bodies — where required by law or to protect our legal rights
All third parties are required to process your data in accordance with applicable data protection legislation.
7. International Data Transfers
Autelier is based in the United Arab Emirates. Where you are located outside the UAE, your personal data will be transferred to and processed in the UAE.
Where data is transferred between jurisdictions, we take reasonable steps to ensure your data is treated securely and in accordance with this policy and applicable law. This may include reliance on adequacy decisions, standard contractual clauses or other appropriate safeguards.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected.
- Enquiry and correspondence data — retained for six (6) years from the date of last contact, in line with standard limitation periods for contractual claims
- Marketing data — retained until you withdraw consent or unsubscribe
- Website analytics data — retained in accordance with our Cookie Policy
After the applicable retention period, your data is securely deleted or anonymised.
9. Your Rights
Depending on your location, you may have the following rights in relation to your personal data:
For all individuals:
- Access — request a copy of the personal data we hold about you
- Rectification — request correction of any inaccurate or incomplete data
- Erasure — request deletion of your personal data, where there is no compelling reason for its continued processing
- Restriction — request that we limit how we use your data
- Objection — object to processing based on legitimate interest or for direct marketing purposes
- Withdraw consent — where processing is based on consent, withdraw that consent at any time
Additional rights for UK and EU residents:
- Portability — request a copy of your data in a structured, commonly used format
- Lodge a complaint with your local supervisory authority (see Section 14)
To exercise any of these rights, please contact us at privacy@autelier.com. We will respond to all legitimate requests within one month.
10. Users Under 18
Autelier’s services are available to individuals of all ages. Where we become aware that a user is under the age of 18, we may require verification of parental or guardian consent before processing their personal data.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. These measures are reviewed regularly to ensure they remain effective.
12. Third-Party Links
Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any website you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page with a revised “last updated” date.
We encourage you to review this policy periodically.
14. Complaints
If you are dissatisfied with how we handle your personal data, we would appreciate the opportunity to address your concerns directly. Please contact us at privacy@autelier.com in the first instance.
You also have the right to lodge a complaint with the relevant supervisory authority:
UK residents: Information Commissioner’s Office (ICO)
Website: www.ico.org.uk Telephone: 0303 123 1113
EU residents: You may contact your local Data Protection Authority. A full list is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en
UAE residents: UAE Data Office Website: https://uaedataoffice.ae
Autelier: privacy@autelier.com